project_
Protea __
legal platform built to connect
description_
Protea, a legal platform built to connect law firms with junior professionals and apprentices for job-specific support. Whether on an hourly or fixed-fee basis, candidates can offer services across one or multiple legal fields, making it easy for firms to find the right fit for each task. The brand also extends to a legal practice under the same name, tying the digital platform and traditional services together under one unified identity.
Salt Creative Agency transformed the Protea concept into a unified visual identity. We centered the brand around the protea flower, designing a logo and brand system that exude organic vitality while maintaining a professional foundation. From brand strategy to logo design and visual identity guidelines, we brought the brand to life in the digital realm - developing customized digital assets in harmony with existing touchpoints. Our objective was to craft a brand identity that not only resonates with legal professionals and firms but flourishes throughout the entire Protea ecosystem: the platform, the legal firm, and every future job placement.
